Posts Categorized: Press Releases

Guiding Stars is Now Largest Nutrition Guidance Program in North America

Portland, Maine (October 30, 2014)—Guiding Stars, the leading independent nutrition guidance program, today announced it is now the most widely implemented program of its kind in North America, helping consumers in 2,100 grocery stores and supermarkets in the U.S. and 10 Canadian provinces and two territories to make more nutritious choices when shopping for themselves and their families

Provigo®, Loblaws® and Provigo Le Marché™ Banner Stores Make it Simple for Quebecers to Make Nutritious Food Choices with the Guiding Stars® Program

Montréal, Québec, August 13, 2013 (TSX:L) – According to a survey* conducted by CROP for Loblaw, 90 per cent of Quebecers say they want to make healthier food choices, and 80 percent say they could use some help to achieve this goal. To support Quebecers in making better choices Provigo®, Loblaws® and Provigo Le MarchéTM banner stores in the province have launched the Guiding Stars® program — a simple, user-friendly tool that assists consumers in quickly identifying nutritious foods throughout the grocery store.

Ontario Loblaw banner stores help customers eat nutritiously with new Guiding Stars® program

TORONTO, ON – February 21, 2013 (TSX: L) – Starting February 22, Loblaw banner stores across Ontario now feature Guiding Stars®, giving shoppers a faster, easier way to make nutritious food choices at the grocery store. The Guiding Stars program is exclusive to Loblaws®, Fortinos®, Real Canadian Superstore®, Your Independent Grocer®, valu-mart® and Zehrs Markets® locations across Ontario.

Guiding Stars Granted Patent in Canada for Nutrition Rating Algorithm

PORTLAND, MAINE (December 4, 2012)—Guiding Stars, provider of the first store-wide nutrition guidance program, today announced it has received a patent in Canada—Canadian patent number 2,652,379—for the Guiding Stars® nutrition rating algorithm, ensuring official patent protection for the science-based algorithm in both Canada and the United States.

Loblaw introduces an innovative program to help shoppers make healthier choices

Exclusive nutritional rating program, Guiding Stars®, available in Ontario Loblaws® stores Starting August 10, customers at Loblaws® stores in Ontario will have a faster, easier way to make healthier food choices when shopping for groceries for their family. Loblaw Companies Limited (Loblaw) is the first Canadian grocery retailer to launch Guiding Stars®, an impartial, nutrition… Read more »